As Vice President of Marketing, Geoff contributes 20+ years of professional marketing and communications experience to SHC, touching on all aspects of SHC’s wide-ranging business needs. Under Geoff’s leadership, the SHC marketing and talent attraction teams work to build the SHC brand awareness and equity with the multiple audiences the company serves.
Previously, Geoff served as Vice President of Corporate Marketing and Communications for Cross Country Healthcare, one of the nation’s largest publicly traded staffing and workforce solutions companies. At Cross Country, Geoff holistically oversaw both messaging strategy and execution, including shelf-space marketing strategy, talent acquisition, corporate communications, corporate responsibility, and client and digital marketing strategies. He also supported the company’s investor relations communications and new business acquisitions. While at Cross Country, Geoff and his team won 22 ADDY Awards for outstanding achievement in marketing and advertising.
Geoff holds a B.A. in Communication Theory and Rhetoric from the University of Missouri-St. Louis and a Master’s in Media Communications from Webster University.
Geoff joined SHC in 2020 and resides in Madison, WI.